As Picante continue to grow, our target audience and feature set has also continued to evolve. This new iteration of the product shifts its focus away from strictly being a piece of accounting software to a more comprehensive asset tracking suite. Aside from being a full fledged accounting and bookkeeping system, Picante is now on a mission is to democratize access to critical treasury data, breaking down barriers between VC’s, Web3 companies, and the broader Web3 community. This ensures transparency and accessibility for all stakeholders in the Web3 space. This introduced new features and another refresh of the website was needed. While doing the redesign, I took the opportunity to introduce a new color scheme to the brand as the older red and orange colors just wasn’t very scalable. See the full finished website here.
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