In the beginning stages of Shopline, the homepage was changed four different times over a span of 4 months. While we struggled to find the right identity for Shopline in the early going, especially the message we needed to convey to investors versus the image that we need to portray to our customers, we eventually found the sweet spot and honed in on one message that we wanted to deliver to everyone. Shopline is the easiest way to open an online shop.
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